The Birth Boutique is the brainchild of Shari Criso, certified nurse midwife, board certified lactation consultant, and mother of two. After struggling for several years to locate local stores to provide her expectant and new mother patients the products and services they needed for pregnancy, childbirth and breastfeeding, Shari decided to open her own store to better support them. Shari hade a dream to create an oasis for 1st time mothers - a place where they can learn, be supported, and shop for what they need all in the same place! In 2001 with her husband and business partner Joe, the Birth Boutique was born in Denville, NJ.
With amazing support from word-of-mouth client referrals and endorsements from a network of local physicians, they quickly filled a much needed void in the marketplace and kept running out of room. Over the course of the next 8 years they expanded over and over to become one of the largest and most unique specialty store and learning centers for new and expectant parents in the country, yet they manage to maintain the service and intimacy of a small boutique! With Shari's unique mix of medical expertise, classes, bra fitting services, extensive product selections and a knowledgeable staff, the majority of the Birth Boutique's customers become satisfied repeat clients!
Never losing sight of their dream to become an oasis for 1st expectant parents, they added a full gift registry service with the ultimate in baby gear and nursery decor to the Birth Boutique. They've also designed innovative classes using their own training methods and parenting techniques to educate, empower and inspire both the expectant mother and father and fully support them on their journey into new parenthood. Their classes on childbirth, breastfeeding and newborn care are routinely sold out with a waiting list, so Joe professionally filmed Shari's breastfeeding class in 2008 and turned it into a DVD program that has been receiving rave reviews from the media, industry experts and clients! |
